Make no mistake, the music video is back. While it’s certainly been a very long time since MTV dared play one, but thanks to social media and outlets like YouTube (to which Tori Kelly and Justin Bieber owe their careers) and Vevo, music videos are in heavy rotation now more than ever. In fact, it was just last year when the Biebs, Major Lazer and Taylor Swift, and one Adele video that shall remain nameless, shattered retinas and viewing records all over the music globe.
2016 is already proving to be no exception, with new music expected from Katy Perry, Britney Spears and Lady Gaga, in which you know they’ll be releasing music videos that will certainly get us buzzing. There’s also already some standout clips that have been served to eyeballs this year, including another brilliant offering from Grammy favorite Kendrick Lamar, as well as the dearly departed David Bowie, whose stunning video for his Blackstar single, “Lazarus,'” will do things to you that you never thought possible.
It’s all here and so much more in Philly Mixtape‘s first Friday music video reel of 2016.
David Bowie/”Lazarus” In case you haven’t checked your music life to Bowie’s music video swan song yet, you absolutely have to…right now. This video will haunt you, move you, and then make you realize just how innovative the late music legend was.
Bonnie McKee/”Wasted Youth” Pop songwriter/songstress Ms. McKee is back with this loud pop electro banger from her Bombastic E.P., complete with a video that will be leaving you with the urge to take a bath in Fruit Loops. Just watch.
Frances/”Set Sail” It’s just her voice…a piano..and your eventual tears.
Kid Ink/Omarion/”Summer in the Winter” The title pretty much sums it all up.
Kendrick Lamar/”God is Gangsta” Just in time for his million Grammy nominations, Mr. Lamar delivers another visual stunner, this time in the form of a short film complete with lots of booze and a musical stroll down the To Pimp a Butterfly road.
Foxes/”Amazing” Her much-anticipated debut album, All I Need, is finally due for release this year, and if tracks like this one and its predecessor, “Body Talk,” are any indication, we’re in for a real foxy music treat.
Madonna/”True Blue” Of all the songs in Madonna’s ’80s catalog, this is one of the songs (like “Angel” and “Spotlight”) that seems to always get lost in the shuffle. Quite frankly, that’s unacceptable. The title track to Madonna’s third record, which is turning 30 this year, is not only one her most poppiest singles to date, but it’s about her ex-husband (and current lover?) Sean Penn! Truly, it doesn’t get any bluer than that.