If there’s one cardinal rule that everyone (even you, Mom) should abide by when they go out searching for their dance music life (besides stop making those “Cotton Eyed Joe” requests…it’s not happening..even at 1:59), is that you must always, always, always respect the D.J….and no, no that certainly wasn’t a question.
Music case in point, Bucks County’s Ernesto Di Siro, who not only earns your bow downs for his uncanny ability to mix the hottest classic hip hop, R&B and club joints this side of werk, but for his Bensalem based company, Spin City DJz, who in just under a decade have owned the tri-state area and beyond with those beats. You know the ones.
Of course, this fiery company couldn’t have been created without Di Siro’s undeniable werk ethic (the same can be spilled about his equally thunderous beat partner in crime, Josh Barrett, aka DJ Ghost) which will literally have Ernesto taking over floors all over the local dance place, especially for your Halloween weekend, including tomorrow’s 76ers game at Wells Fargo Center in the afternoon, which will follow with a stop at Caesar’s in Atlantic City tomorrow night, with his biggest stop of the witchy weekend coming when he grabs a hold of Pennsylvania 6 Philly by its afterlife disco balls with a select few of his beat boys for a Party of the Dead “Not Your Basic” Brunch soiree that will be like no other party you’ve seen or heard before…that’s because it is….so, go.
But if there’s one thing that Mr. Di Siro takes pride in with his Spin City venture is that he really wants you to be happy not with just the selection of fine DJs that are on his strobe lit roster of talent (seventeen and counting kids), but that he just wants to make you feel it as much as possible.
In today’s bonkers world, it’s hard to remember exactly what “it” is, but if you’re one of the many, many guests who’ve attended his bodacious bashes and groove filled gigs, Ernesto has gotten us just a touch a closer to the truth of it all, which is what you’ll be once you take a seat at his DJ tea-table where he spills about business, beats and what you can expect from him and his crew at Penn 6 this Sunday…everything.
Kicking our little spill off, break some mugs for everyone on how you got started in this business leading up to Spin City Djz…I started Dj’ing in ’96, and I started spinning everywhere–in the clubs, out of the clubs at private parties, birthday parties, you name it. Around 2007, I started Dj’ing down at the big clubs in the city and that’s actually the year that my show on the radio. I was on Wired[96.5] for two years and it was during then that I noticed there was no one helping, or no one wanted to help you, everyone were out for themselves because nobody wanted to help move somebody forward because they were worried about where they were at. Josh and I were actually talking about this sitting at his parent’s bar in Bensalem, and he said, ‘How about you and I both pick out a guy we like from our area and instead of putting them out by themselves, we do the opposite–teach them and guide them while helping each other out with different things and come up with a company. We picked out our company name soon after and we both picked out DJs from our neighborhood that we really liked and sat at wherever they were playing, like, in the corner and they became our projects. I picked up a guy named Mike Stampone and [Joe] picked a guy named Jack who became DJSev One and both of us kind of like took them under our wings and we noticed we started to have something and could truly do something with this.
What is the one thing that’s stuck out for you in the business sense of those early days to where you’re at now with the company? It [definitely] took a little bit to get the company noticed, and everything including the equipment was paid out-of-pocket for the first year-and-a-half. But in 2015, the company started paying for itself, which is something pretty cool to remember.
As someone who totally understands what it’s like to not have that typical 9 to 5 job life, what are some things you noticed along the way that makes owning your own destiny a lot harder than people think it is? You never stop working…all the time. I so don’t mean to be that guy who’s “so busy” to get back to you, but I swear every time you turn your back you’re passing out a flyer, helping somebody, booking gigs. But what’s cool is that once we started building the name and the brand, we didn’t have to call Djs to work for us, they were calling us. Guys that have been in the industry and have been doing it awhile are hitting us up when we go out or sending us a message. Actually, are last few people that we brought on (DJ N9NE, Hollywood) came to us, and they’re just great guys who understand the business. But it does put sort of a pressure on us because we want to provide the best for our clients and it only helps me and Josh hustle harder to find new gigs and things, because we also want to keep our guys working as much as they possibly can. You just have to put the time in..all the time.
Let’s spill about “Not Your Basic” Brunch. How did Spin City Djz become the rightful co-owners of this event? I’ve been friends with Mark [Bruse, of Monarch Philly fame] for a long time and Val [Mr. Bruse’s boo and owner of this event] and I have known each other just as long. They already knew what Josh and I did, so we all came together and it just werked. People said we should do more of them or more focus on that, but my answer to everything, if it ain’t broken….
What do you think makes this party so different from any other Sunday Funday party in or out of the city? One, it’s a different theme each time, and two, it’s only once a month so it’s not played out..keeps it fresh. And three, the hype that it gets, especially when it’s close to being sold out is amazing. It’s good that it’s hard to get into and tough to get a table sometimes. It makes it what it is…the perfect blend of everything.
For more on Ernesto and his Spin City clique, peep this, and for much, much more on this Sunday’s Pennsylvania 6 Pajama Jam, snatching, take a groovy gander right here…right now.
See you there!